The nike jordan have consistently been among the best selling basketball shoes since their creation in 1985. The Jordan brand is a household name and people of all ages and social strata line up eagerly for the release of the latest model. Some of its success can be attributed to the fact that the shoes, from the Jordan III to the most recent model, have always started with their namesake, Michael Jordan. The designers take his ideas, hobbies, and life into account and incorporate these feelings into the shoes. A number of Jordans have been designed after Jordan’s cars and some of the more recent models, like the the Jordan 23 .Some wonder when the Air Jordan line will be retired while others speculate that, in honor of the man, the last Air Jordan would be the Jordan XXIII (Jordan 23).
      In 2009,At a press event in New York City, Michael Jordan himself unveiled the AIR JORDAN 2009 shoe. Its sophisticated design carries on the tradition of the world’s most respected basketball shoes while presenting a new naming scheme, retiring the labels “AIR JORDAN I through XX3” to keep Michael Jordan’s legacy special.
      The Air Jordan 2009 ushers in a new chapter for the Brand – it is the embodiment of what we can do and sets the course for the next 23 years for the franchise.
      No matter what happens to the signature nike jordan line, it’s a good bet that the brand and its tradition of quality, high-fashion basketball and athletic shoes will continue long after Air Jordans have retired.